Corporate Information: Pressroom

Back to Pressroom

Press Release - No. 160/2002

Miele after-sales service in pole position in 2002

Permanent league champion since the introduction of the survey in 1992

In the consumer's opinion, Miele is the best player in the household appliance after-sales service field in Germany. In the year 2002, Miele after-sales service achieved pole position yet again in the "German Consumer Monitor", a position it has held ever since the survey was launched in 1992. In the 2002 survey, Miele topped the league table with a mark of 2.19. The marks are awarded on a scale ranging from 1 (full satisfaction) to 5 (unsatisfactory). With this result, Miele clearly surpassed the branch average which competitors failed to achieve.

94% of all Miele customers were satisfied with Miele's after-sales service; two thirds were "completely satisfied" or "very satisfied". When giving reasons for their satisfaction, consumers were full of praise, in particular for the prompt execution of service work, accomplished trouble-shooting, dependability and the friendly, courteous manner of service technicians. Miele's after-sales service was also praised for reliability in keeping appointments and for expert advice, also given on the telephone.

With a mark of 1.92, Miele also has the leading edge when it comes to after-sales service recommended to friends and acquaintances. In the brand loyalty category, the company achieved top marks: 85% of Miele customers would opt for a Miele appliance again.

The "German Consumer Monitor" 2002 survey is based on an opinion poll in which 29,862 consumers were questioned. Around 15% of those questioned had called out after-sales service at least once for an electrical household appliance.

Top