Essential cookies are those that are technically necessary to use the websites (e.g. cookies required for the navigation of the websites or for the use of their functions). Therefore, they cannot be deactivated and are generally automatically deleted at the end of each browser session.
Analysis cookies enable the analysis of your usage behaviour in pseudonymised form (e.g. with regard to the frequency of page visits, entered search terms and the use of website functions). During the analysis, data is transferred to third-party providers such as Google.
We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements. These also enable cross-device tracking in some cases. In addition, with the help of Bloomreach cookies and other tracking technologies, we collect information about your user behaviour, which we - insofar as we are entitled to do so on the basis of a separate consent - assign to your user profile (personal) and evaluate in order to better tailor the content that we display to you via various channels (website, app, etc.) to your personal interests (Bloomreach engagement).