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Privacy Policy

This Privacy Policy aims to inform you about the data processing in connection with our website and related services. The processing of personal data takes place exclusively within the framework of the applicable privacy and data protection laws, including the General Data Protection Regulation (hereinafter referred to as "GDPR"), which generally applies with respect to data subjects who are in the European Economic Area (“EEA”).


1. General Information

1.1. Personal Data

In accordance with Art. 4 (1) GDPR (and as similarly defined under other data protection laws), “personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

1.2. Controller

The controller, who is accountable for the processing of personal data, is

  • Miele Ltd. 
  • Tel: +1-866-758-0462
  • E-mail: marketing@miele.ca 

1.3. Data Protection Officer

You can contact our Data Protection Officer at the postal address or phone number listed under 1.2 or by sending an e-mail to: marketing@miele.ca


2. Collection and Processing Related to Our Website

2.1. Automatically Processed Data When Visiting

Each time you access our website, your browser automatically transmits data that are stored in the log files of the server. This includes the following data (hereinafter referred to as the "Log file data"):

  • Information about browser type and browser version;
  • operating system of the user;
  • Internet service provider and IP data of the user; and
  • date and time of the access.

The Log file data is evaluated anonymously in order continuously to improve the website, to adapt the website to the interests of our users and to be able to remedy errors quickly. (Note to data subjects in the EEA: For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1)(f) GDPR.)

In a non-anonymised form, Log file data are used solely to detect malfunctions and to ensure system security, including detection and tracking of improper access attempts and fraud and abuse attempts. The data are stored for 7 to 14 days and then deleted. Log file data, the further storage of which is required for evidence purposes, is not deleted until final clarification of the respective incident has been obtained and may in individual cases be forwarded to the investigating authorities. (Note to data subjects in the EEA: For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1)(f) GDPR.)

2.2. Registration for Miele Account

With a Miele Account, you can easily access all relevant information related to your orders, products, warranties, upcoming events and products services. All those information will be gathered and will be made available to you after your registration and login on the Miele website or in the Miele Apps. 

If you actively submit data to us, for example by registering with a Miele Account, we will process the data transmitted by you.

When registering for a Miele Account, we collect and process the following information from you:

  • title;
  • name;
  • e-mail-address;
  • address;
  • telephone number;
  • password; and
  • date of birth (optional).

>We process the above data in order to create and maintain a Miele Account. (Note to data subjects in the EEA: The legal basis is Art. 6 (1)(b) GDPR.)

If you submit your date of birth, we will process this in order to send you your personal birthday surprise by e-mail, Miele App or any other communication channel. (Note to data subjects in the EEA: The legal basis is your consent, Art. 6(1)(a) GDPR.) You may revoke any consent granted to us regarding the use of your data at any time with effect for the future. For this purpose, please use the contact details provided in sections 1.2 and 1.3.

We store your data during the existence of your Miele Account. Thereafter, we store your data only and insofar as we are obliged to store it for reasons based on commercial and tax law. (Note to data subjects in the EEA: For this, the legal basis is Art. 6 (1)(c) GDPR.)

If and insofar you decided to register a Miele appliance through the Miele website or Miele App or to pair a network-enabled Miele appliance with your Miele Account, we will process the following data:

  • customer number and Miele account;
  • equipment serial number;
  • appliance manufacturing number;
  • functional characteristics of the appliances and appliance master data
  • purchase date.

We process the above data in order to provide you an overview about all of your registered or paired domestic appliances. (Note to data subjects in the EEA: The legal basis is Art. 6 (1)(b) GDPR.)

We store your data during the existence of your Miele Account. Thereafter, we store your data only and insofar as we are obliged to store it for reasons based on commercial and tax law. (Note to data subjects in the EEA: For this, the legal basis is Art. 6 (1)(c) GDPR.)

2.3. Processed Data When Using the Online Shop

If you actively submit data to us, for example by using our online shop, we will process the data transmitted by you.

You can use our online shop as guest or registered user. When using the online shop, we collect and process the following information from you:

  • title;
  • name;
  • address;
  • e-mail-address;
  • telephone number;
  • items ordered;
  • delivery address, if different;
  • invoice and payment data.

We also collect this data in-store when you make a purchase (either through a Miele location or a a Miele Chartered Agent).

We process the above data in order to process your orders. (Note to data subjects in the EEA: The legal basis is Art. 6 (1)(b) GDPR.)

When you use the online shop as registered user, we store the order history to your Miele Account. (Note to data subjects in the EEA: The legal basis for this is Art. 6 (1)(b) GDPR.)

We store the data collected for the contract until the expiry of the statutory or any contractual warranty and guarantee claims. Thereafter, we store the information required by commercial and tax law for the statutory periods of time for the sole purposes of an audit being performed by the tax authorities. (Note to data subjects in the EEA: For this, the legal basis is Art. 6 (1)(c) GDPR.)

Furthermore, your data will be pseudonymized and be evaluated in a pseudonymous manner for internal reports and statistical purposes. The data will be processed by us and our affiliated companies Miele & Cie. KG and Miele X B.V. Such reports will help us to so continuously improve and optimize our products and services. (Note to data subjects in the EEA: The legal basis for this processing is Art. 6 (1) (f) GDPR, whereby the optimisation of our products and services justifies our legitimate interest.)

The aggregated reports do not allow any reidentification of a specific user and will be shared with further companies of the Miele Group. The data are stored by us only as long as it is necessary for the fulfilment of the respective purpose, unless otherwise provided for by the applicable legislation.

Your payment data will be forwarded to the respective payment service provider for payment processing.

All credit card details are directly entered into the system of the respective payment provider and cannot be read or processed by us. Please find the privacy notices and more information about our payment provider on the respective websites.

If you pay via PayPal, you will be redirected to PayPal's website via a link. With regard to payment processing, the data processed relate to your name, your address, your e-mail address, any telephone numbers and account or credit card information. Please refer to the General Terms and Conditions, Terms of Use and Privacy Notice of PayPal on the website: www.paypal.com.

If you pay by “Sofort”, you will be forwarded to the website of “Sofort”, a service of Sofort GmbH, Theresienhöhe 12 in 80339 Munich, which is part of the Klarna Bank AB (publ) Sveavägen 46, 111 34 Stockholm, Sweden. With regard to payment processing, the data processed relate to your name, your address, your e-mail address, any telephone numbers and account or credit card information. Please refer to the General Terms and Conditions, Privacy Notice and Terms of Use of Klarna, which can be found at: https://www.klarna.com.

If you elect to apply for financing through one of our third party financing partners, we will collect certain personal data from you (such as your name, address, telephone number and identification (such as a Driver’s License)). In addition, our third party financing partner will collect certain personal information from you in order to assess your credit application and administer your credit arrangement. In the context of third party financing applications, the only personal data Miele will collect from you is information used for the purpose of creating your user profile with the applicable financing partner and to verify your identity. Miele does not retain this information or use this information for any other purpose. Miele is not responsible for any personal data you provide to, or for which is collected on behalf of, a third party financing partner. For more information on how the applicable financing partner collects, uses and discloses personal information, please refer to its  privacy policy which will be made available at the time of your application.  In addition to the abovementioned processing purposes, we process your IP data for IT-security and fraud prevention purposes, in particular preventing and detecting of payment fraud. For the fraud prevention purposes, we receive information from our payment service provider in order to assess payment risk and ensure safe services.

The delivery address will be forwarded to the delivery partner appointed by us. So that the delivery partner can contact you to coordinate the delivery date or in the case of delivery problems, we will provide the delivery partner with your e-mail address and, if applicable, telephone number. The respective data are transmitted solely for the respective purposes and are deleted after delivery. Some of our delivery partners offer track-and-trace services. We will transfer your e-mail address to the delivery partner in order to enable our partner to provide its track-and-trace services to you. (Note to data subjects in the EEA: The legal basis for the processing of the data is the consent required by Art. 6(1)(a) GDPR.)

You may revoke any consent granted to us regarding the use of your data at any time with effect for the future. For this purpose, please use the contact details provided in sections 1.2 and 1.3.

2.4. Collection Service

In the event that you are in default of payment despite repeated reminders, we reserve the right to forward the data required for the execution of a collection to a debt collection agency for the purpose of fiduciary collection or to sell the outstanding claims to a collection service provider. In the event of a sale, the collection service provider becomes the holder of the claim and asserts the claims in its own name. Note to data subjects in the EEA: The legal basis for the transfer of data in connection with the fiduciary collection is Art. 6 (1)(b) GDPR and for the transmission of data in the context of the sale of a claim Art. 6 (1)(f) GDPR.)


3. Commercial Communication

If and insofar as you have given us your consent to receive commercial communications in accordance with applicable law, we will process the contact details you have provided (email address and name, your telephone number and/or your Miele account, if available) for the purpose of sending you commercial communications by email, SMS or via the Miele Apps. Such consent may be implied (for instance when registering for a user account, following a purchase or for as long as Miele has an existing agreement with you and for 2 years thereafter) or express, in each case, in accordance with applicable laws.

In addition, we may process the receipt and read confirmations received via the commercial communication, as well as information about the links you have clicked on. When you click on a link within the commercial communication, we also process information collected through cookies about your user behaviour on the website you visited through the link. We store this information to your user profile and use it to better tailor the content of our commercial communication to your personal interests. We store this personalization information for this purpose for 2 years.

As part of our commercial communications, we will continue to inform you about news in the Miele product line, events hosted by Miele and customer surveys in which you can participate.

Based on the postal code you enter for your place of residence, we will inform you about Miele events near your home.

Taking into account the Miele appliances or Miele products you may have already purchased directly from Miele and those you may have purchased in the future or registered (added to your customer account), we will tailor commercial communications to your interests/needs. This includes, among other things, reminders to extend the warranty and to redeem the voucher for consumer goods enclosed with the respective appliance. We also process your order history for this purpose. 

Miele processes your order history (also retroactively where relevant) for five years.

We process the contact details and your declaration of consent for the above purposes for five years after each use.

In order to meet your individual needs, we process, in addition to the above-mentioned, the Miele services you have used to date and will use in the future (e.g. delivery and/or installation service, maintenance work as well as individual product advice and contact with Miele Customer Service) and the technician assignments you have commissioned. As part of the information on the technician service calls, Miele processes the details of the respective repair order, the reason for the damage and any remedial action (repair) carried out. We store this information for 3 years for this purpose.

For further personalization, we process the following usage data and may link it to your user profile:

  • data collected via Firebase for Google Analytics regarding your use of our Miele apps, such as: Openings, clicks and reading time; further information can be found in the respective app [Privacy Policy Miele@home] - Your data will only be processed if you have given us your consent to evaluate the usage data in the respective app;
  • data processed as part of your visits to our website (www.miele.ca) using the Bloomreach engagement solution, such as your usage behavior (e.g. products viewed, products in shopping cart, etc.) - your data will only be processed if you have given us your consent to collect the data via cookies and similar tracking technologies and to analyze the usage data when visiting our website. 

We only process this usage data if we have collected it for advertising purposes on the basis of your separate consent and may link it to your user profile.

We store this further information for this purpose for 2 years.

You can withdraw your consent at any time with effect for the future without giving reasons in writing (Miele Limited, 161 Four Valley Dr, Vaughan, ON L4K 4V8) or by e-mail (marketing@miele.ca) or by phone (+1 866-758-0462). In addition, every e-mail sent to you contains an unsubscribe link which you can also use to withdraw your consent. In the Miele apps, you will find the option to unsubscribe in the settings. You can unsubscribe to SMS by responding “STOP”.

It might be possible that commercial communication will be provided through our external service providers. These service providers act as instruction-bound processors for us. You may object the processing of your data for these purposes or withdraw your consent to us at any time with effect for the future (e.g. by using the unsubscribe link included in the e-mail or write us an e-mail or letter).


4. Contact and Customer Service

4.1. Contacting Us

Our website lists different ways that you can contact us. Furthermore, you can contact us through our social media presences (e.g. on Facebook or Instagram). If you use these and contact us e.g. by e-mail, we will process the data you provided to us in order to answer your request.

(Note to data subjects in the EEA: We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. 6 (1)(f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1)(b) GDPR.)

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

4.2. Digital Miele Assistant

The Digital Miele Assistant is a so-called chatbot provided by our technical service provider, e-bot7 GmbH, Perusastraße 7, 80331 Munich. The Digital Miele Assistant will assist you in the search for information on and purchase of Miele Service Packages, such as the Miele Service Certificate, Coffee Care or Exclusive Care Packages. You can simply enter your questions in the chat window. The Digital Miele Assistant will then provide you with answers. If you would like to request a Miele Service Certificate, the Digital Miele Assistant will send you a link to the appropriate web form.

The Digital Miele Assistant does not answer any contract-specific customer requests. If you have any such enquiries, please contact our customer service (https://www.miele.de/haushalt/kontaktformular-3066.htm?chooseEntries_184=1&chooseEntries_183=4). Personal details are neither required nor requested in order to use the Digital Miele Assistant. At the most, information about the respective appliance type is collected but not appliance identification, e.g. via a serial number, which is necessary for the Digital Miele Assistant.

We process your data to deal with your concerns and to control and improve our business and service processes, including the Digital Miele Assistant (Note to data subjects in the EEA: This processing is in our legitimate interest. The legal basis for the processing is Art. (6)(1)(f) GDPR. If you purchase a Miele Service Certificate or another Miele Service Package, the legal basis for data processing is Art. 6 (1)(b) GDPR. E-bot7 GmbH acts as a processor on our behalf and acts upon our instructions.)

The questions you ask the Digital Miele Assistant, as well as the usage data, i.e. chat duration, time stamp of the messages, number of dialogues and approximate location of the users, are stored for a maximum of 90 days. After that, your questions will be deleted irrevocably. In addition, the usage data are stored anonymously for statistical purposes. Personal data are not evaluated.

4.3. Miele Customer Service

You can contact Miele Customer Service in various ways, e.g. by telephone or online. In this case, we will process the data you submit to us as part of your request. Insofar as is necessary for the provision of customer service, for example, to collect the device from you, to carry out repair work or to process warranty or guarantee claims, your data will be forwarded to our service partners.

In the context of the fulfilment of customer services, we process personal (name, address, contact details) and appliances-related (serial number, appliances status) data.

(Note to data subjects in the EEA: The legal basis for the processing of your data in the context of customer service is Article 6 (1) (b) GDPR.)

Furthermore, we process the abovementioned data for product security and surveillance purposes and in order to fulfil our legal obligations as manufacturer or distributor of the products. For this purposes, we may transfer your data our supplier. (Note to data subjects in the EEA: The legal basis for the processing of your data is Article 6 (1) (b) and 6 (1) (c) GDPR.)

Moreover, we pseudonymize your abovementioned data and evaluate your data only in a pseudonymous manner so that we can continuously optimise our products. (Note to data subjects in the EEA: The legal basis for this is Art. 6 (1) (f) GDPR, whereby the optimisation of our products justifies our legitimate interest.)

With regard to customer service, data transmitted to us will be deleted upon expiry of the corresponding warranty or guarantee periods, provided and insofar as we are not obliged to store them for a longer period for reasons based on commercial and tax law.

4.4. Go Instore

On our website we use the Go Instore services provided by Sym-Sys Ltd (t/a Go Instore), 1 Phipp St., London, EC2A 4PS, United Kingdom. Sym-Sys Ltd. By using this service, you will be connected with our Miele Experience Center in order to get a digital presentation of our products. You just have to activate your microphone. The video/audio stream will not be stored. In this context, your personal data (IP-address and further information you shared with our MEC Team) will be processed. (Note to data subjects in the EEA: We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. (6)(1)(f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1)(b) GDPR.) When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law. Furthermore, we use cookies for the service. Please find detailed information to the use of cookies in our cookie notice.  For more information to Sym-Sys Ltd and the Go Instore service please visit www.goinstore.com.

4.5. Qualtrics Satisfaction Surveys

On our website, we use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA for customer-, product-, and brand surveys in order to regularly improve our products and services. When you are taking a survey, only log data (date and timestamp / information about your browser and browser settings / information about your device / usage date) will be processed. You are free to decide whether you like to participate in a survey. If you do not want to participate, you can just close the survey pop-up. (Note to data subjects in the EEA: The legal basis for the data processing is your consent, Art. 6(1)(a) GDPR. You can revoke your consent with effect for the future at any time.)

In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/.


5. Protecting Your Personal Information

At Miele we take the protection of your personal data seriously. We make every reasonable effort to prevent unauthorized use, disclosure, loss or theft of your personal information. Employees who have access to your personal information are made aware of the importance of keeping it confidential.

Where we use service providers who might have access to your personal information, we select them carefully and require them to have privacy and security standards that are comparable to ours. We use contracts and other measures with our service providers to ensure that they maintain the confidentiality and security of your personal information and to prevent such information from being used for any other purpose.

Please be aware that no data security measures can guarantee complete security. You should also take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. If you do not want Miele to know any particular information about you, you should not include that information in anything you submit or post to our platforms.


6. Cookies

We also use cookies or similar technologies on our website, such as pixels (hereinafter referred to as "Cookies"). Cookies are small text files stored by your browser on your device, or image files, such as pixels. The next time you visit our website with the same device, the information stored in cookies will either be returned to our website (hereinafter referred to as "First Party Cookies") or to another website (hereinafter referred to as "Third Party Cookies").

We inform you about the use of cookies and provide you the opportunity to activate non-necessary cookies in advance with a corresponding note on a banner. Furthermore, you will find exhaustive information about the use of cookies and opportunities to activate or deactivate non-necessary cookies in our cookie policy.


7. Social Media Plugins

Our website uses the Facebook social media plug-in of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as "Facebook").

An overview of Facebook plug-ins can be found here: http://developers.facebook.com/docs/plugins. You can find further information on Facebook's Privacy Policy at the following link: www.facebook.com/policy.php

Facebook may receive the information that you have accessed the corresponding website of our online service and possibly interacted with the plug-in. By activating the plug-in, your personal data will be saved and sent to Facebook.

We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, or the retention periods. We also have no information on how to delete the data collected by Facebook.

Facebook stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles, which you must exercise towards Facebook.

Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. (Note to data subjects in the EEA: The legal basis for the use of the plug-ins is Art. 6(1)(f) GDPR.)

You can completely prevent the plug-ins from being loaded using add-ons for your browser, so-called script blockers.


8. Facebook Custom Audiences

We use the Meta Pixel in order to show users of the website interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you. As part of this effort, we provide to Facebook a “hashed version” of your email address, which could be matched to your Facebook profile. Hashing is a mathematical operation that applies an equation to information so as to produce an encrypted value that cannot be reversed to reveal the original data. Both Miele and Facebook run the same one-way hash function on the same data element, for an example, an email address. As a result, when Miele provides Facebook with the hashed email addresses of a selected group of customers, Facebook is able to match the hashed value against the corresponding hashed value for users of the platform, allowing Facebook to target Miele customers that are users of that platform with relevant advertising, based on demographic and other factors selected by Miele. Miele provides only the hashed value and no other information about you to Facebook. Further information about this process may be provided by Facebook (see, for example, the “ads” icon in Facebook’s user Privacy Settings and Tools), and you may exercise the preferences provided by those social media platforms with respect to your viewing of advertising on those platforms.

Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.


9. Social Media Presence

9.1. Note regarding the Facebook Fanpage

Accessing https://www.facebook.com/MieleCanada will take you to our fanpage on the Facebook.com social network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Facebook"). If you visit our fanpage, Facebook collects data and processes it in the US, if necessary. This also happens if you yourself are not a registered user of Facebook or simply have not logged in to your Facebook account. Facebook will collect the IP address, operating system information, hardware versions and browser type, data collected from Facebook cookies about your user behaviour, and other technical data. Facebook and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum. For more information to Facebook, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. You can also find information from Facebook about cookies on https://www.facebook.com/policies/cookies.

9.2. Note regarding Twitter

We operate the Twitter account https://twitter.com/MieleCanada on the short message service, Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, (hereinafter referred to as "Twitter"). The body responsible for the data processing of persons living outside of the United States is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

When you use Twitter, your personal data are collected, transmitted, stored, disclosed and used by Twitter, transmitted, stored and used wherever you reside in the United States, Ireland and any other country in which Twitter operates.

We have no influence on the processing of the collected data, as it is performed solely by Twitter. Information about which data are processed by Twitter and used for which purposes can be found in the Twitter Privacy Policy: https://twitter.com/privacy

9.3. Note regarding Instagram

We run the Instagram account https://www.instagram.com/mielecanada/ on the social network Instagram, which is part of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Instagram"). If you visit our account, data will be collected from Instagram and processed in the US, if necessary. This also happens if you yourself are not a registered user of Instagram or have not logged in to your Instagram account. (Note to data subjects in the EEA: Facebook and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum.) For more information to Instagram, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. Please refer to the Instagram Privacy Policy, which you can access here: https://help.instagram.com/519522125107875?helpref=page_content.

9.4. Note regarding YouTube

We operate the YouTube Channel https://www.youtube.com/@MieleCanada1899 on the YouTube video platform, which is part of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA (hereinafter referred to as "YouTube"). If you visit our channel, data will be collected from YouTube and processed in the US, if necessary. This also happens if you yourself are not a registered user of YouTube or have not logged in to your YouTube account. According to information provided by YouTube, the data collected includes, among other things, the IP address, operating system information, hardware versions and browser type, data collected from YouTube cookies about your user behaviour, and other technical data. Please refer to the YouTube Privacy Policy, which you can access here: https://policies.google.com/privacy.


10. Rakuten

Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

Privacy policy: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

Your rights: https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/


11. Miele@home

Miele collects and processes personal data in connection with your use of the Miele@home system. Please find more detailed information about the use of your data in connection with the Miele@home system here.


12. User Generated Content on Social Media

When you tagged us in your content on social media, it might be possible that we ask for your permission to repost your content on our social media channel/s (e.g. on Facebook, Instagram, YouTube,Twitter and others). We will only use your content after we received your explicit permission. In order to do so, we process your content, your username / account name on social media, your E-mail address and further information you share with us, e.g. your name. (Note to data subjects in the EEA: The legal basis is for the processing of your data is your consent, Art. 6 (1) lit. (a) GDPR.) The data are stored by us only as long as it is necessary for the fulfilment of the respective purpose, unless otherwise provided for by the applicable legislation. You may revoke your consent at any time with effect for the future.


13. Job application

If you apply via the Miele application portal or form or otherwise for a position with us and send us application documents, we will process the personal data you provide in this context only for the purpose of the application process.

Insofar as you have applied for an advertised position, the documents will be automatically deleted six months after completion of the advertising procedure, provided deletion does not conflict with any legitimate interests. In the case of an application without reference to an advertised position (unsolicited application), the application will be kept for a maximum period of one year in order to contact you, if necessary, with regard to a vacancy notice that arises during this time. At any time you have the option of requesting the deletion of your application prior to expiry of the scheduled retention periods. In the case of a successful application, the transmitted data will be stored for the purpose of the employment relationship in compliance with the legal requirements.

If you have applied for employment with another Miele Group company, we will forward your application to the respective company for the purpose of deciding on the employment relationship.

(Note to data subjects in Germany: As far as we process your data for the decision on the establishment of an employment relationship, the legal basis is Art. 26 (1)(1) of the German Federal Data Protection Act.)

(Note to data subjects in the EEA: In all other cases, the legal basis for storing your application data is your consent in accordance with. Art. 6(1) lit. (a) GDPR.)


14. Miele Trade Fair Presence

If you visit one of our booths, we collect your data if you provide us with such, e.g. by handing over your business card. We process these data to respond to your concern, e.g. contact for further discussions or offers. If this is necessary to respond to your concern (e.g. when requesting a contact abroad), we will forward your data to the responsible person of the respective company of the Miele Group.

(Note to data subjects in the EEA: We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. (6)(1)(f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1)(b) GDPR. If you give us your consent for such, the legal basis is Art. 6 (1)(a) GDPR.) You may revoke your consent at any time with effect for the future.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

At our booths, we also occasionally take pictures and film recordings for documentation, marketing and press purposes, which are then published via i.e. our social media channels (e.g. Facebook, YouTube or Instagram). In this case, we expressly point this out to you by posting a notice on the stand. You may revoke any consent granted to us regarding the use of an image at any time with effect for the future.


15. Transfer of Personal Data

Within the context of the data processing described in this privacy notice, it might be possible that we transfer personal data to the following categories of recipients (in addition to the recipients expressly stated in this privacy notice):

  • authorized agents and other consultants (e.g. attorneys, tax accountants, auditors);
  • service providers (e.g. marketing agencies, IT service providers) and financing partners;
  • companies of the Miele Group (https://www.miele.com/en/com/subsidiaries-2156.htm); and
  • state agencies and governmental bodies when required by law.

We only transfer personal data to third parties insofar it is required to fulfil our contractual obligations. Furthermore, we only transfer personal data to third parties if and insofar we are obligated to do so according to applicable law, regulatory action or court order. We may also disclose your personal data in connection with a corporate change or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, sale of assets or wind down of business.


16. Location of Data Processing

Unless otherwise expressly stated in this privacy policy, all personal data collected from you in connection with your use of Miele services are generally stored and processed on servers within the territory of the European Union. However, it might be possible that your data will be transferred and processed outside the territory of the European Union, including in Canada. In such event, your data will be secured by appropriate safeguards as set forth in Art. 46 (2) GDPR, in particular, but without limitation to, by the use of the Standard Contractual Clauses for the transfer of data between EU and non-EU countries (which can be found here) and further additional safeguards as contemplated in this privacy policy. Please note that when personal data is transferred and processed outside of your country/province of residence, it will be subject to the laws of that jurisdiction, including law enforcement, regulatory, and national security authorities in that jurisdiction. For more information on the transfer of your personal data outside of your jurisdiction of residence, please contact our Data Protection Officer using the contact information in Section 1.3.


17. Data Subject Rights

Data subjects may have various rights under applicable data protection laws, such as the GDPR. These include in particular:

  • Right to information: According to Art. 15 GDPR and other data protection laws, you can request a confirmation as to whether personal data concerning you is being processed by us. If such processing is available, you may also request further information about the processing from us.
  • Right to rectification: In accordance with Art. 16 GDPR and other data protection laws, you are entitled to rectification and/or completion if the processed personal data concerning you is incorrect or incomplete.
  • Right to restriction of processing: In accordance with Art. 18 GDPR and other data protection laws you may request, that the processing of your personal data be restricted, as far as one of the following conditions is given:
    • the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
    • the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
    • the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;
    • the data subject has objected to processing pursuant to Article 21(1) pending the verification whether the legitimate grounds of the controller override those of the data subject.
  • Right to erasure: In accordance with Art. 17 GDPR and other data protection laws, you also have the right under certain circumstances to demand the deletion of your personal data stored about you, as far as one of the following conditions is given if you are a data subject in the EEA:
    • the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
    • the data subject withdraws consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2), and where there is no other legal ground for the processing;
    • the data subject objects to the processing pursuant to Article 21(1) and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2);
    • the personal data have been unlawfully processed;
    • the personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject;
    • the personal data have been collected in relation to the offer of information society services referred to in Article 8(1).
  • Right to data portability: IIn accordance with Art. 20 GDPR and other data protection laws, you are also entitled to receive the personal data that you have provided in a structured, common and machine-readable format and to transmit it without any obstruction from us to another controller.

To assert the aforementioned rights, please contact us stating your concern, your name and, if applicable, your customer number. Please address your request to the contact details given in sections 1.2 and 1.3.


18. Right of Appeal

You have the right to complain about the handling of your personal data to a data protection authority.

(Note to data subjects in the EEA: The competent data protection authority for Miele is the Landesbeauftragte für den Datenschutz und Informationssicherheit in Nordrhein-Westfalen, Postfach 20 04 44 in 40102 Düsseldorf.)

Please find further information here: https://www.ldi.nrw.de

19. Right of objection/withdrawal of consent

(Note to data subjects in the EEA: If your personal data on the basis of legitimate interests are processed pursuant to Art. 6(1)(f) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for this arising from your particular situation, Miele cannot demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or if your objection is based on being targeted to personal advertising. In the latter case, you have a general right of objection, which is implemented by us without any particular situation being specified. Please address your request to the contact details given in sections 1.2 and 1.3.)

Note to data subjects in the EEA: You may also withdraw your consent to certain of our uses and disclosures of your personal data.




Information on Data Security at Miele

Miele on Data Security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

https://www.miele.com/de/com/cybersicherheit-5047.htm

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.




Cookie Notice

Last updated: 29.02.2024

Miele Limited ("Miele", "we") uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

You have the right to withdraw your consent at any time, with effect for the future, by changing the settings above.



1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, cookies may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

  • Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
  • Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means these technologies may be used for the following purposes:

  • To identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
  • To help us remember products that you have added to your shopping cart or notepad.
  • To show you the quantity of products you have added to your shopping cart or notepad on the website.
  • To remind us of your chosen language during the session, so that you can navigate our pages more easily.
  • To analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
  • For the purpose of retargeting/remarketing and for the placement of online advertisements.

By changing the cookie settings of your Internet browser, you can deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

Please note, however, that if you deactivate cookies, not all features of the website may operate as intended. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

  • View cookies,
  • Allow cookies,
  • Disable all or certain cookies,
  • Disable all cookies when closing the browser,
  • Blocking cookies,
  • Notify when a cookie is to be set,
  • Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, by changing the settings at the top of this policy.

To the extent any personal data is collected through cookies, our Privacy Policy also applies and complements this Cookie Policy.


2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, United States. Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union or the jurisdiction your reside, In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission.


3. Technically Necessary Cookies (essential cookies)

Essential cookies are required for navigation on the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

3.1. Further details

Further details about each of the individual essential cookies we use can be found in the following table:

Name

Third Party (further details above)

Purpose

Retention Period

ASLBSA


Miele domain


This cookie is used for Azure Software Load Balancer Session Affinity.


Session


ASLBSACORS

This cookie is used for Azure Software Load Balancer Session Affinity Cross Origin Resource Sharing.


Session


JSESSIONID


N/A


General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.


Session


ASP.NET_Session


N/A


Session object - General purpose platform session cookie, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server.


Session


LanguageCookie


N/A


Provide site language


30 days


lang


N/A


Provide site language


30 days


miele_shopping_data_0


N/A


Store Postal code and shopping cart id


10 days


Session


N/A


Session object


Session


ASP.NET_SessionId


N/A


General purpose platform session cookie, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server.


Session


StoreIDCookie


N/A


Session object


Session


basket_DOMESTIC_CA


N/A


Store Postal code and shopping cart id


10 days


miele_shopping_data


N/A


Store Postal code and shopping cart id


10 days


LanguageCookie


N/A


Provide site language


366 days


JSESSIONID


N/A


Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.


Session


ds-session-id


N/A


General purpose platform session cookie.


Session




4. Analytics Cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:

  • Frequency of page visits
  • Search Keywords
  • Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of personal data is consent. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

4.1. Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking, i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google.

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

4.2. Optimizely

On our website we use an A/B testing tool provided by our technical service provider Optimizely AB, Torsgatan 11, Box 7007, 103 86 Stockholm, Sweden. Optimizely allows us to compare two versions of our website and then determine which version results in better performance. For this purpose, we must use Cookies and similar technologies named “Session storage” and “Local storage”, in particular, for identifying visitors, tracking their actions, and delivering consistent experiences across page loads. We collect a Visitor ID and an IP Address, which is anonymized by default.

For a small portion of our website visitors (less than 10%), Optimizely Web Experimentation and Optimizely Performance Edge will attempt to collect performance and product usage telemetry; no personal data is collected. Cookies on the browsers of visitors who are sampled for this telemetry data are dropped from domain rum.optimizely.com.

For more information about Optimizely, please visit https://www.optimizely.com/trust-center/privacy/

4.3. Further Details

You can deactivate analysis cookies by changing your settings at the top of this policy. Further details about all of the individual analytics cookies we use can be found in the following table:

Name

Third Party/Cookie Host

Purpose

Retention Period

MXIGDT


Miele domain


This is an analytical cookie that contains user's browser agent-string - information about the browser and operating system.


30 days


GA_OPT_OUT


Google


Used by: Google Analytics

Cookie set to remember that the user opted out from the use of Google Analytics.


10 Nov 2030 (all cookies)


NID


Used by: Google Ads

The cookie contains a unique ID Google uses to remember user preferences and other information, such as preferred language, how many search results the user wishes to have shown per page and whether or not the user wishes to have Google’s SafeSearch filter turned on.


6 months


AID


Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

This cookie links user’s activities on other devices the user has previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured.


13 months EEA UK / 540 days elsewhere


TAID


Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie us used for cross device association of the user’s actions.


14 days


_ga


Google, however set from Miele domain


Used by: Google Analytics

Purpose of the cookie is to store and count pageviews, as well as to distinguish users.


2 years


_gac_<wpid>


Used by: Google Analytics

This cookie contains campaign related information for the user.


90 days


FPID


Used by: Google Analytics 4

FPID is Server Managed and secure HttpOnly cookie that is used as a new Client ID. It replaces the JavaScript Managed and JavaScript accessible cookie which uses the GA4 Client ID.


2 years


FPLC


Used by: Google Analytics

This cookie is the cross-domain linker cookie hashed from the FPID cookie.


20 hours


_gat[_


Used by: Google Analytics

Purpose of the cookie is to throttle the request rate.


1 minute


_gid


Used by: Google Analytics

Purpose of the cookie is to store and count pageviews, as well as to distinguish users.


24 hours


__utma


Used by: Google Analytics

The cookie is used to distinguish users and sessions. This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.


2 years


__utmb


Used by: Google Analytics

The cookie is used to determine new sessions/visits.


30 minutes


__utmc


Used by: Google Analytics

This cookie operates in conjunction with the __utmb cookie to determine whether the user is in a new session/visit.


Session


__utmt


Used by: Google Analytics

The cookie is set to throttle request rate.


10 minutes


__utmz


Used by: Google Analytics

The cookie stores the traffic source or campaign that explains how the user reached the site.


6 months


__utmv


Used by: Google Analytics

The cookie is used to store visitor-level custom variable data.


2 years


AMP_TOKEN


Used by: Google Analytics

The cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.


30 seconds to 1 year


_ga_


Used by: Google Analytics

The cookie is used to persist session state.


2 years


_dc_gtm_


Used by: Google Analytics

The cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service.


1 minute


FPAU


Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is used for analytics and advertising.


90 days


FPGCLDC


Used by: Campaign Manager, Display & Video 360, Search Ads 360

The cookie is used to help advertisers determine how many times users who click on their ads end up taking an action on their site.


90 days


_gcl_dc


Used by: Campaign Manager, Display & Video 360, Search Ads 360

The cookie is set to store and track conversions.


90 days


_gcl_au


Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is used for "Conversion Linker" functionality.


90 days


FPGCLGB


Used by: Google Ads

The cookie is used for analytics and advertising.


90 days


_gcl_gb


Used by: Google Ads

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.


90 days


_gac_gb_


Used by: Google Ads

The cookie contains campaign related information.


90 days


_gcl_aw


Used by: Google Ads

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.


90 days


DSID


Doubleclick, Google

Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

The cookie is set to store user preferences.


2 weeks


test_cookie


Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

This cookie is used by Google DoubleClick to check that cookies can be set.


15 minutes


IDE


Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360

The cookie is used for serving targeted advertisements that are relevant to users across the web.


13 months EEA UK / 24 months elsewhere


optimizelyEndUserId


Optimizely, however dropped from Miele domain


Stores a visitor's unique Optimizely Experimentation identifier.


6 months


optimizelyRedirectData


After Optimizely Experimentation has executed a redirect experiment, it stores various data from the original page so that Optimizely Experimentation still has access to it on the new page.


5 seconds


optimizelyDomainTestCookie


When Optimizely Experimentation loads a URL, the snippet places the cookie to get the current domain for determining whether cross-domain syncing is possible. If successful, the cookie is immediately removed.


6 months


optimizelyOptOut


Stores a boolean indicating whether the visitor has opted out of participating in Optimizely Experimentation-powered experimentation.


10 years


AWSELB


rum.optimizely.com


Enables "sticky sessions", which is a requirement of our RUM service.


Session


optimizelyRumLB


Controls the AWSELB cookie's attributes (e.g., SameSite and Secure).


Session




5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

5.1. Facebook/Meta

On our website we use marketing cookie(s) provided and/or used by Meta, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

5.2. Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

5.3. Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

You can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

5.4. Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

You can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

5.5. Other Google Marketing Platform services (Google Campaign Manager 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase. These cookies contain no personal information.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

5.6. Bloomreach Engagement - MyMiele Personalisation

We use the Bloomreach Engagement solution from the provider BloomReach, Inc., 82 Pioneer Way Mountain View, CA 94041, USA on our website for so-called "MyMiele personalisation". Through the use of cookies and other tracking technologies, we collect information about your user behaviour on the website www.miele.ca. The cookies contain a specific ID and can thus be assigned to your user profile. We save the information collected via the cookies - insofar as we are entitled to do so on the basis of a separate consent - to your user profile (personal) in order to better tailor the content that we display to you via various channels (website, app, etc.) to your personal interests. In this context, we collect the following usage data:

  • Viewed products (incl. product category);
  • Products in the shopping cart;
  • Registration;
  • Login;
  • Newsletter subscription;
  • Checkout;
  • Respected product information (e.g. energy label);
  • Viewed product data sheet; and
  • Updating the wish list.

We only link this usage data to your (personal) user profile if you have separately consented to this. Otherwise, this data will not be linked to your (personal) user profile, but will only be processed without a corresponding link in order to display interest-related online advertising.

It is possible that your data will be processed outside the European Union or the jurisdiction you reside.

We store this information (extended personalisation) for this purpose for 2 years. The legal basis for this processing is your consent.

5.7. Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:

Name

Third Party

Purpose

Retention Period

_fbp


Meta / Facebook, however set from Miele domain


General: Facebook Marketing

Specific: cookie is used to identify browsers for the purposes of providing advertising and site analytics


90 days


_fbc


General: Facebook Marketing

Specific: cookie is used to store the Facebook Click ID in order to match website access and clicks on Facebook Ads


90 days


fr


Meta / Facebook


General: Facebook Marketing

Specific: cookie is used to deliver, measure and improve the relevancy of Facebook Ads


7 days


wd


General: Facebook Marketing

General: cookie is used to deliver an optimal experience for your device’s screen


2 years


datr


General: Facebook Marketing

General: cookie is used to identify the web browser being used to connect to Facebook independent of the logged in user


700 days


c_user


General: Facebook Marketing

Specific: cookie is used for authenticating the identity to Facebook


90 days


locale


General: Facebook Marketing

Specific: cookie is used for the "Share" button


7 days


presence


General: Facebook Marketing

Specific: cookie is used to enable website features and services, such as use of messenger chat windows


Session


sb


General: Facebook Marketing

Specific: cookie is used to identify the browser for login authentication purposes


700 days


spin


General: Facebook Marketing


Session


xs


General: Facebook Marketing

Specific: cookie is used for authenticating the identity to Facebook


The lifetime of this cookie is dependent on the status of the ‘keep me logged in’ checkbox. If the ‘keep me logged in’ checkbox is set, the cookie expires after 90 days of inactivity. If the ‘keep me logged in’ checkbox is not set, the cookie is a session cookie.


oo


General: Facebook Marketing

Specific: cookie is used by Facebook to remember that the user has opt out of seeing ads from Meta based on activity on third-party websites


5 years


dpr


General: Facebook Marketing

Specific: cookie is used for optimization of the screen display


7 days


dbln


General: Facebook Marketing

Specific: cookie is used to save browser details and Facebook account security information


2 years


act


General: Facebook Marketing

Specific: cookie is used This cookie is used to distinguish between two sessions for the same user, created at different times


The lifetime of this cookie is dependent on the status of the ‘keep me logged in’ checkbox. If the ‘keep me logged in’ checkbox is set, the cookie expires after 90 days of inactivity. If the ‘keep me logged in’ checkbox is not set, the cookie is a session cookie.


1P_JAR


Google


Used by: Google Ads

This cookie carries out information about how the user uses the website and any advertising that the user may have seen before visiting the said website.


30 days


Conversion


Used by: Google Ads

The cookie is used for advertising.


90 days


ANID


Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

This cookie links user’s activities on other devices they have previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured.


13 months EEA UK / 24 months elsewhere


AID


Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

This cookie links user’s activities on other devices the user has previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured.


13 months EEA UK / 540 days elsewhere


TAID


Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie us used for cross device association of the user’s actions.


14 days


NID


Used by: Google Ads

The cookie contains a unique ID Google uses to remember user preferences and other information, such as preferred language, how many search results the user wishes to have shown per page and whether or not the user wishes to have Google’s SafeSearch filter turned on.


6 months


FPAU


Google, however set from Miele domain


Used Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is used for analytics and advertising.


90 days


FPGCLGB


Used by: Google Ads

The cookie is used for analytics and advertising.


90 days


FPGCLAW


Used by: Google Ads

This cookie replicates the pre-existing Google Ads cookies in that it writes the Google Ads Click ID into a first-party cookie.


90 days


_gcl_gb


Used by: Google Ads

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.


90 days


_gac_gb_


Used by: Google Ads

The cookie contains campaign related information.


90 days


_gcl_aw


Used by: Google Ads

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.


90 days


FPGCLDC


Used by: Campaign Manager, Display & Video 360, Search Ads 360

The cookie is used to help advertisers determine how many times users who click on their ads end up taking an action on their site.


90 days


_gcl_dc


Used by: Campaign Manager, Display & Video 360, Search Ads 360 to store and track conversions.


90 days


_gcl_au


Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is used for "Conversion Linker" functionality.


90 days


__gpi


Used by: Google Ad Manager

The cookie collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.


13 months


__gpi_optout


Used by: Google Ad Manager

This cookie is used to deliver advertisements on the website.


13 months


__gads


Used by: Display & Video 360, Google Ad Manager, Google Ads

The cookie is used to register what ads have been displayed to the user.


13 months


_gac_<wpid>


Used by: Google Analytics

This cookie contains campaign related information for the user.


90 days


pm_sess


Doubleclick, Google


Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is set to prevent malicious sites acting without a user’s knowledge and as if they were that user.


30 minutes


pm_sess_NNN


Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is set to prevent malicious sites acting without a user’s knowledge and as if they were that user.


30 minutes


aboutads_sessNNN


Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie allows users to interact with a service or site to access features that are fundamental to that service. Used to authenticate users, prevent fraud, and protect users as they interact with a service.


30 minutes


DSID


Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

The cookie is used to identify a signed-in user on non-Google sites and to remember whether the user has agreed to ad personalization.


2 weeks


test_cookie


Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

This cookie is used by Google DoubleClick to check that cookies can be set.


15 minutes


id


Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Search Ads 360

The cookie is used by Google for advertising, including serving and rendering ads, personalizing ads, limiting the number of times an ad is shown to a user, muting ads they have chosen to stop seeing, and measuring the effectiveness of ads.


OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere


FLC


Used by: Campaign Manager, Display & Video 360, Search Ads 360

This cookie is used to link user’s activity across devices and to coordinate the ads the user sees across devices and measure conversion events.


10 seconds


RUL


Used by: Display & Video 360, Google Ads

The cookie is used to determine whether website advertisement has been properly displayed.


12 months


IDE


Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360

The cookie is used for serving targeted advertisements that are relevant to users across the web.


13 months EEA UK / 24 months elsewhere


APC


Used by: Campaign Manager, Display & Video 360.

This cookie is used for Advertising and Security purposes.


6 months


BVImplmda_appliances


N/A


Bazaarvoice


3 Months


BVImplmain_site


N/A


Session object Bazaarvoice


Session


B


Yahoo


This domain is owned by Yahoo. The main business activity is: Search / Advertising


366 days


ad-id


Amazon


This domain is owned by online retailer Amazon and is used as part of its affiliate marketing programme


2914615 days


APIDTS


Yahoo


This domain is owned by Yahoo. The main business activity is: Search / Advertising


1 day


IDSYNC


Yahoo


This domain is owned by Yahoo Inc. whose main business model is online advertising. Although this domain is associated with Yahoo's web analytics service, because these are third party cookies they can allow Yahoo, in combination with other cookies set, to collect data for targeted advertising purposes.


366 days


taboola_vmp


Taboola


This domain is owned by Taboola Inc, a USA based company with multi-national presence. It provides tageted native advertising services.


365 days


t_gid


Taboola


This domain is owned by Taboola Inc, a USA based company with multi-national presence. It provides tageted native advertising services.


365 days


audience


spotxchange


This domain is owned by spotxchange. The main business activity is: Video Advertising


2914615 days


ov


Media Innovation Group


This domain is owned by Media Innovation Group, as US based digital marketing business. The main business focus is providing targeted online marketing services.


2914615 days


KTPCACOOKIE


Pubmatic


This domain is owned by Pubmatic. It operates an advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real time bidding.


1 day


TapAd_DID


Tapad


This domain is owned by Tapad Inc. a US based company that provides technology to track users across devices to enhance targeting capabilities


60 days


_dbefe


Pulsepoint


This domain is owned by Pulsepoint (formerly Contextweb). The main business activity is: Digital marketing, real time ad bidding exchange and audience profiling.


Session


CMST


Casale Media


This domain is owned by Casale Media. The main business activity is: Advertising.


1 day


demdex


Adobe


This cookie helps Adobe Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.


180 days


mdata


Media Innovation Group


This domain is owned by Media Innovation Group, as US based digital marketing business. The main business focus is providing targeted online marketing services.


2914615 days


uid


Adform


This domain is owned by Adform. The main business activity is: Real time bidding for display advertising to targeted audiences.


60 days


id


Media Innovation Group


This domain is owned by Media Innovation Group, as US based digital marketing business. The main business focus is providing targeted online marketing services.


2914615 days


uuid2


AppNexus


This domain is owned by AppNexus Inc. The company provides a range of online advertising technology and services.


90 days


ab


Aggregate Knowledge


This domain is owned by Aggregate Knowledge, which has been acquired by Neustar Inc. Aggregate Knowledge provides a data management platform which enables real time targeting and consumer profiling functionality.


366 days


_kuid_


Krux Digital


This domain is owned by Krux Digital, a US company providing a data management platform which enables real time profiling of visitor interests.


180 days


CMPS


Casale Media


This domain is owned by Casale Media. The main business activity is: Advertising.


90 days


CMPRO


This domain is owned by Casale Media. The main business activity is: Advertising.


90 days


dpm


Adobe


This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing.


180 days


TapAd_TS


Tapad


This domain is owned by Tapad Inc. a US based company that provides technology to track users across devices to enhance targeting capabilities.


60 days


tuuid_lu


IPONWEB


This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising.


2914615 days


c


This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising.


2914615 days


tuuid


This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising.


2914615 days


CMID


Casale Media


This domain is owned by Casale Media. The main business activity is: Advertising.


365 days


APID


AOL


This domain is owned by Advertising.com (AOL). The main business activity is: Advertising.


366 days


APID


Yahoo


This domain is owned by Yahoo. The main business activity is: Search / Advertising.


346 days


uid-bp-30833


StickyAdsTV


This domain is owned by StickyAdsTV, a French company providing online video advertising services.


2914615 days


sessionId


This domain is owned by StickyAdsTV, a French company providing online video advertising services.

This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies.


Session


UID


This domain is owned by StickyAdsTV, a French company providing online video advertising services.


2914615 days


KADUSERCOOKIE


Pubmatic


This domain is owned by Pubmatic. It operates an advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real time bidding.


90 days


ad-privacy


Amazon


This domain is owned by online retailer Amazon and is used as part of its affiliate marketing programme.


2914615 days


TapAd_3WAY_SYNCS


Tapad


This domain is owned by Tapad Inc. a US based company that provides technology to track users across devices to enhance targeting capabilities.


60 days


i


OpenX


This domain is owned by OpenX. The main business activity is: Advertising.


365 days


ndat


NinthDecimal


Omni-Channel Marketing Platform.


180 days


Subject-Id


Placed


Location-driven insights and ad intelligence.


730 days


svResp


Survata


Brand intelligence research network with short surveys.


182 days


sambapxid


Samba TV


TV data and analytics


731 days


BVImplmain_site


N/A


Session object Bazaarvoice


Session


BVImplmda_appliances


N/A


Session object Bazaarvoice


Session


BVSID


network.bazaarvoice.com


Bazaarvoice


Session


BVID


network.bazaarvoice.com


Bazaarvoice


365 days


BVBRANDSID


N/A


Bazaarvoice


Session


BVBRANDID


N/A


Bazaarvoice


365 days


advisor_PROFESSIONAL_CA_miele-sales-advisor-1074.htm


Google


Doubleclick Floodlight tag


1 day


IDE


DoubleClick (DV360) is a platform used to host and serve digital advertising banners and creative, tied to 1st or 3rd party data as chosen by the client or on the client's behalf. The main cookies used by DoubleClick (DV360) for advertising served across the web are labeled IDE, while others, including DSID, are used to link user activity across devices.


1 year


NID


Google Ads


?


filter_PROFESSIONAL_CA_product-selection-commercial-dishwashers-429.htm%2315


Doubleclick Floodlight tag


1 day


__exponea_etc__


Bloomreach


Bloomreach Engagement - MyMiele Personalisation


7 days - 3 years (depending on browser)


xnpe_[project-token]


3 years


__exponea_time2__


60 minutes


__exponea_ab_[ABTestName]__


7 days - 3 years (depending on browser)


__exponea_experiment_event[EXPERIMENT_ID]_last_show__ - Local storage


Persistent


__exponea_experiment_event[EXPERIMENT_ID]_last_interaction_- Local storage


Persistent


__exponea_safari_push_subscribed__ - Local storage


Persistent


exponea_last_session_ping_timestamp__ - Local storage


Persistent


__exponea_last_session_start_timestamp__ - Local storage


Persistent


__exponea_banner_event__[BANNER_ID]_last_show - Local storage


Persistent


__exponea_banner_event__[BANNER_ID]_last_interaction - Local storage


Persistent


__exponea__sync_modifications__- Local storage


Persistent


__exponea_tracking_definition__ - Session storage


Persistent




6. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.


7. To Get Further Information

If you have any questions or comments about this Cookie Policy, contact us at info@miele.ca.