Miele Press Releases

Miele Canada at IDS20

January 16, 2020 No. 002-000-2020

Miele Canada is proud to return for the tenth year at the Interior Design Show and for the eighth year as the official Trade Day Sponsor.  The Miele Canada booth is always one of the highlights and a “must-see” exhibit amongst design enthusiasts.  Miele continues to be the premium kitchen appliance brand of choice by consumers, interiors designers, architects and real estate developers.

Since the inception in 1899, the Company motto of “Immer Besser” has been the foundation of the Miele brand and the guiding principle.  They continue to uphold the brand philosophy in every way.

The Miele Canada booth at IDS20 is excited to be showing the North American debut of the world’s first automatic detergent dispensing dishwasher with AutoDos/Powedisk.

The Generation 6000 EcoFlex dishwashers were launched in April 2016 and made an impact globally with its innovative functions and great consumer benefits. To allow Miele to build on its success and to address consumers' needs even more comprehensively in the future, the product line-up was due for a change.

With this in mind, state-of-the-art technology was developed for the all-new Generation 7000 models, paving the way for exciting innovations. G 7000 dishwashers does not represent simple updates from the previous generation – instead it is a true evolution in washing technology, consumer convenience and cleaning results. Generation 7000 Dishwashers feature a ground-breaking innovation: new automatic dispensing AutoDos with integrated PowerDisk. This feature provides consumers with superior cleaning performance and unique levels of freedom.

The G7000 dishwasher combines Miele innovation and Miele quality that is the cornerstone of our brand. The specially designed PowerDisk ensures that your dishes, cutlery and glassware are sparkling clean with the right amount of detergent every time. If you select an auto programme from the dishwasher’s menu, the amount of detergent that is dispensed during a cycle will depend on how dirty your plates, pots and pans are and on the amount of dishware loaded into the dishwasher. 

The redesigned FlexLine baskets are zone-oriented for intuitive loading for all dish types and sizes, along with additional connectivity via the Miele@mobile app and new user interfaces that are more intuitive, Miele has once again revolutionized the dishwasher appliance category.

Last year, MasterCool II officially launched during IDS19 demonstrating the evolution of the Miele refrigeration series with new models and new features.  The design of the new generation MasterCool has been further enhanced by adding a metallic look to the rear panel of the interior cabinet and the inner door face. This facilitates cleaning and supports perfect, glare-free illumination.  This lighting concept on the MasterCool uses narrow LED light strips, which flood the cabinet with light.  MasterCool II also has the Push2Open or Pull2Open selections to keep on point with the handleless trend in kitchens and living rooms while making it easier for consumers to open the door.  All MasterCool II generation will be WiFi enabled and accessible through the Miele@Home app, allowing temperature changes and activation of rapid cooling and freezing functions to be performed from the convenience of an app. Similarly, warning notifications, as an example the door alarm, are relayed straight to a smartphone if the refrigerator door in inadvertently left open.

Other highlights at the Miele booth for 2020 include:

W1T1 Laundry

Miele washing machines and dryers are perfectly tailored for each other. As a result, you can find a matching dryer for every washing machine with respect to design and features. We therefore provide you with the best cleaning and care performance with optimum gentle care of your fabrics. The Miele W1 washing machine with the Miele exclusive TwinDos is the first automatic two-phase precision detergent dispensing system. This feature operates in two stages with the UltraPhase1 removing soiling while the UltraPhase 2, a detergent enhancer containing oxygen bleach, is used to remove stubborn stains, such as red wine or coffee. Each phase dispenses separately the proper amount of liquid based on load size, type of fabric and programmed level of soiling and staining. Using the two phases, TwinDos is able to keep colors from fading while keeping white clothes bright and crisp. 

Miele Black Edition Coffee Beans (One For All, Café Crema, Espresso & Decaf)

Miele continues to add complete system care for your appliances by offering the very best accessories for your appliances.  We offer four blends of Miele coffee beans so that you can have the perfect cup of coffee from your Miele coffee system.  The handpicked, hand-sorted and organically-grown coffee beans are carefully treated and gently roasted – allowing their full aroma to unfold during the brewing process.

2020 promises to continue 2019’s wave of innovation which included the opening of our new concept store in Yorkdale Shopping Centre. The Miele Experience Centre Yorkdale  is truly a unique showcase that allows consumers to explore the Miele brand with all their senses.  The kitchen ecosystem with an active kitchen area is the heart of the experience with culinary demonstrations several times a day.  With innovative digital installations and hands-on appliances for consumers to explore the Miele product line, Miele continues to set new standards in the appliance industry.

Immer Besser (Forever Better) has been the foundation of the Miele brand and our guiding principle since 1899 and it will continue to guide and inspire us into the future.  Enshrined within Immer Besser, are four pillars that provide the foundation to everything we do: Redefined Design.  Fascinating Technology.  Genuine Craftmanship. Outstanding Performance.

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Company profile: Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilizers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2017 turnover amounted to approx. EUR 4.00 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,250 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany. To learn more, visit www.miele.ca

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